Tip For Google’s Data Appetite- Users Are Aware And They Don’t Want You To Store Online Tracks Like You Want To Create A Clone Of Them In 2050

It’s business after all, and some sort of data is necessary to run a successful business by noticing trends, predicting new demands and countering rivals’ products. But who’ll explain the fetish of this beloved company that is the lynchpin of the Internet community?

Every one has to search the net- some more some less, and Google rules this, so by default, Internet without Google is seriously impaired. That does not give it any right to mine our thoughts and sort them chronologically, keyword-wise, location-wise etc and what else the Google engineers are cooking up.

Just waiting for the pressure cooker to explode or implode…

Related: Google engineer Douglas Bowman, on his moving from Google to Twitter, mainly because of this “sword of data” (March 2009) (extract)