I Learnt That Copywriting is About Increasing Pleasure and Reducing Pain

Image by SimonDoggett / Flickr / CC-BY
From The Definitive Guide to Copywriting, I learnt that copywriting - using your words to attract and sell - is nothing but increasing pleasure and reducing pain.

Once you understand it, you realize how it is used in advertising.

Consider the buy one, get one free offer of Domino's Pizza (India) sent by SMS text on mobile:

"Double the Indulgence for ur tastebuds with Dominos. Buy One Pizza & Get One Free. Order Online/Mobile @dominos.co.in Cpn: CRM1328AADE6 Vld:29May.T&C"