June 16, 2016

I Learnt That Copywriting is About Increasing Pleasure and Reducing Pain

Image by SimonDoggett / Flickr / CC-BY
From The Definitive Guide to Copywriting, I learnt that copywriting - using your words to attract and sell - is nothing but increasing pleasure and reducing pain.

Once you understand it, you realize how it is used in advertising.

Consider the buy one, get one free offer of Domino's Pizza (India) sent by SMS text on mobile:

"Double the Indulgence for ur tastebuds with Dominos. Buy One Pizza & Get One Free. Order Online/Mobile @dominos.co.in Cpn: CRM1328AADE6 Vld:29May.T&C"

June 11, 2016

Femininsm Propaganda Under the Guise Of Exposing It in book The Manipulated Man

"Lacking money, or at least lacking the prospect of it, a man will have to do without a woman and consequently without sex."
The Manipulated Man (chapter: Sex as a reward), Esther Vilar
The Manipulated Man? The book presents itself as a truth into the workings of the society and womankind and how a man is born and bred to be a willing slave. Fair enough, but true to their solipsism and vested interest, author Esther Vilar, ends up promoting the Beta Bucks side of Hypergamy, rather than unveiling the complete truth.